SEO Specialist

Location: Maplewood, MN

Type: Full Time

Min. Experience: Experienced

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities primary for a SharePoint environment.

You will be responsible for managing SEO activities such as content strategy, link building and keyword strategy to increase rankings within our internal SharePoint environment.

 

Responsibilities:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum results
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for search engines
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

 

Requirements:

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across SharePoint content.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
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